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Good HVAC salespeople fail, too

Even the best HVAC salespeople experience failure now and then. It’s how you choose to deal with it that matters. Take the following tips to your next HVAC sales call:

1. Follow up in an appropriate way

Be honest, keep an appropriate distance, and don’t be pesky. Salespeople are known to be pushy and get a bad rap for too much persistence.

2. Understand your loyal customers

What are your loyal customer buying patterns? What is your service maintenance agreement package doing for him or her?

3. Ask for feedback

Your coworkers, supervisors, and even customers will be more than happy to give you tips and feedback on your performance. You have a wealth of knowledge available to you — if you’re willing to hear it.

4. HVAC training and product knowledge is key

Perhaps you just weren’t armed with enough product or selling knowledge. Be sure to make HVAC training a regular part of your job.


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